MARKET_TICKER: SFD

SFDInsider Trading & SEC Form 4 Analysis

Institutional analysis of internal capital flows based on SEC Form 4 filings.

Executive Sentiment

BEARISH

SOURCE: EDGAR_SYSTEMSTATUS: VERIFIED

Automated_Intelligence_Report :: SFD

Algorithmic analysis of recent insider trading activity for SFD reveals a bearish posture among the C-suite and board members. Based on the latest SEC Form 4 filings, we have tracked capital events executed by 16 distinct corporate insiders. The aggregate nominal exposure during this reporting cycle reached $2631.73M.

Market dynamics show a negative net capital flow of $2368.23M when isolating open-market purchases versus open-market sales. The trading volume is heavily weighted towards open-market executions, providing a clearer signal of insider conviction regarding current valuation levels compared to option-based equity grants.

From a microstructural perspective, the landscape is fragmented. Wan Long led the buying pressure, while WH Group Ltd registered the largest single offload of shares. Continuous monitoring of these Tier-1 actors is essential, as their liquidity decisions often precede material corporate events or reflect an informed, asymmetric perspective on the future performance of SFD.

Volume_30D

$2631.73M

USD NOMINAL VALUE

Active_Insiders

UNIQUE C-SUITE ENTITIES

Last_Entry

2026.03.10

ISO_8601 FORMAT

INITIALIZING_CHART_ENGINE...

Entity / Timeline	Methodology	Position	Net Value
Westerbeek Kraig A.2026.03.10	ACQUISITION	34,319	$0
Westerbeek Kraig A.2026.03.10	ACQUISITION	34,319	$0
Westerbeek Kraig A.2026.03.10	ACQUISITION	34,319	$0
Watts Keller D.2026.03.10	ACQUISITION	81,446	$0
Watts Keller D.2026.03.10	ACQUISITION	81,446	$0
Watts Keller D.2026.03.10	ACQUISITION	81,446	$0
Sutton Doug2026.03.10	ACQUISITION	81,446	$0
Sutton Doug2026.03.10	ACQUISITION	81,446	$0
Sutton Doug2026.03.10	ACQUISITION	81,446	$0
Smith Charles Shane2026.03.10	ACQUISITION	146,190	$0
Smith Charles Shane2026.03.10	ACQUISITION	146,190	$0
Smith Charles Shane2026.03.10	ACQUISITION	146,190	$0
Owens Donovan2026.03.10	ACQUISITION	78,637	$0
Owens Donovan2026.03.10	ACQUISITION	78,637	$0
Owens Donovan2026.03.10	ACQUISITION	78,637	$0
He Hank Shenghua2026.03.10	ACQUISITION	78,353	$0
He Hank Shenghua2026.03.10	ACQUISITION	78,353	$0
He Hank Shenghua2026.03.10	ACQUISITION	78,353	$0
Hall Mark L.2026.03.10	ACQUISITION	78,353	$0
Hall Mark L.2026.03.10	ACQUISITION	78,353	$0
Hall Mark L.2026.03.10	ACQUISITION	78,353	$0
France Steven2026.03.10	ACQUISITION	93,305	$0
France Steven2026.03.10	ACQUISITION	93,305	$0
France Steven2026.03.10	ACQUISITION	93,305	$0
Checkovich Tennille J.2026.03.10	ACQUISITION	10,676	$0
Checkovich Tennille J.2026.03.10	ACQUISITION	10,676	$0
Checkovich Tennille J.2026.03.10	ACQUISITION	10,676	$0
Bennett Isham Jay2026.03.10	ACQUISITION	14,672	$0
Bennett Isham Jay2026.03.10	ACQUISITION	14,672	$0
Bennett Isham Jay2026.03.10	ACQUISITION	14,672	$0
France Steven2025.09.08	ACQUISITION	2,500	$58,125
France Steven2025.09.08	ACQUISITION	2,500	$58,125
France Steven2025.09.08	ACQUISITION	2,500	$58,125
Hall Mark L.2025.09.08	ACQUISITION	2,000	$46,500
Hall Mark L.2025.09.08	ACQUISITION	2,000	$46,500
Hall Mark L.2025.09.08	ACQUISITION	2,000	$46,500
Wan Long2025.09.08	ACQUISITION	1,800,000	$41,850,000
Wan Long2025.09.08	ACQUISITION	1,800,000	$41,850,000
Wan Long2025.09.08	ACQUISITION	1,800,000	$41,850,000
Watts Keller D.2025.09.08	ACQUISITION	3,833	$89,117.25
Watts Keller D.2025.09.08	ACQUISITION	3,833	$89,117.25
Watts Keller D.2025.09.08	ACQUISITION	3,833	$89,117.25
He Hank Shenghua2025.09.08	ACQUISITION	10,000	$232,500
He Hank Shenghua2025.09.08	ACQUISITION	10,000	$232,500
He Hank Shenghua2025.09.08	ACQUISITION	10,000	$232,500
Sutton Doug2025.09.08	ACQUISITION	3,920	$91,140
Sutton Doug2025.09.08	ACQUISITION	3,920	$91,140
Sutton Doug2025.09.08	ACQUISITION	3,920	$91,140
Owens Donovan2025.09.08	ACQUISITION	12,000	$279,000
Owens Donovan2025.09.08	ACQUISITION	12,000	$279,000
Owens Donovan2025.09.08	ACQUISITION	12,000	$279,000
WH Group Ltd2025.09.08	DISPOSAL	22,461,452	$522,228,759
WH Group Ltd2025.09.08	DISPOSAL	22,461,452	$522,228,759
WH Group Ltd2025.09.08	DISPOSAL	22,461,452	$522,228,759
Watts Keller D.2025.06.12	ACQUISITION	4,291	$101,353.42
Watts Keller D.2025.06.12	ACQUISITION	4,291	$101,353.42
Watts Keller D.2025.06.12	ACQUISITION	4,291	$101,353.42
WH Group Ltd/ADR2025.04.08	ACQUISITION	21,296	$0
WH Group Ltd/ADR2025.04.08	ACQUISITION	21,296	$0
WH Group Ltd/ADR2025.04.08	ACQUISITION	21,296	$0
WH Group Ltd/ADR2025.02.20	DISPOSAL	2,506,936	$50,138,720
WH Group Ltd/ADR2025.02.20	DISPOSAL	2,506,936	$50,138,720
WH Group Ltd/ADR2025.02.20	DISPOSAL	2,506,936	$50,138,720
He Hank Shenghua2025.01.29	ACQUISITION	60,000	$0
He Hank Shenghua2025.01.29	ACQUISITION	17,000	$340,000
He Hank Shenghua2025.01.29	ACQUISITION	60,000	$0
He Hank Shenghua2025.01.29	ACQUISITION	17,000	$340,000
He Hank Shenghua2025.01.29	ACQUISITION	60,000	$0
He Hank Shenghua2025.01.29	ACQUISITION	17,000	$340,000
Checkovich Tennille J.2025.01.29	ACQUISITION	10,000	$0
Checkovich Tennille J.2025.01.29	ACQUISITION	2,000	$40,000
Checkovich Tennille J.2025.01.29	ACQUISITION	10,000	$0
Checkovich Tennille J.2025.01.29	ACQUISITION	2,000	$40,000
Checkovich Tennille J.2025.01.29	ACQUISITION	10,000	$0
Checkovich Tennille J.2025.01.29	ACQUISITION	2,000	$40,000
Brobst Robert Allen JR2025.01.29	ACQUISITION	11,600	$0
Brobst Robert Allen JR2025.01.29	ACQUISITION	11,600	$0
Brobst Robert Allen JR2025.01.29	ACQUISITION	11,600	$0
Sutton Doug2025.01.29	ACQUISITION	60,000	$0
Sutton Doug2025.01.29	ACQUISITION	5,000	$100,000
Sutton Doug2025.01.29	ACQUISITION	60,000	$0
Sutton Doug2025.01.29	ACQUISITION	5,000	$100,000
Sutton Doug2025.01.29	ACQUISITION	60,000	$0
Sutton Doug2025.01.29	ACQUISITION	5,000	$100,000
Guo Lijun2025.01.29	ACQUISITION	60,000	$0
Guo Lijun2025.01.29	ACQUISITION	60,000	$0
Guo Lijun2025.01.29	ACQUISITION	60,000	$0
Smith Charles Shane2025.01.29	ACQUISITION	90,000	$0
Smith Charles Shane2025.01.29	ACQUISITION	30,000	$600,000
Smith Charles Shane2025.01.29	ACQUISITION	90,000	$0
Smith Charles Shane2025.01.29	ACQUISITION	30,000	$600,000
Smith Charles Shane2025.01.29	ACQUISITION	90,000	$0
Smith Charles Shane2025.01.29	ACQUISITION	30,000	$600,000
WH Group Ltd/ADR2025.01.29	DISPOSAL	13,043,479	$260,869,580
WH Group Ltd/ADR2025.01.29	DISPOSAL	13,043,479	$260,869,580
WH Group Ltd/ADR2025.01.29	DISPOSAL	13,043,479	$260,869,580
Starling Raymond A2025.01.29	ACQUISITION	9,000	$180,000
Starling Raymond A2025.01.29	ACQUISITION	9,000	$180,000
Starling Raymond A2025.01.29	ACQUISITION	9,000	$180,000
France Steven2025.01.29	ACQUISITION	60,000	$0

Entity / Timeline	Methodology	Position	Net Value
Westerbeek Kraig A.2026.03.10	ACQUISITION	34,319	$0
Westerbeek Kraig A.2026.03.10	ACQUISITION	34,319	$0
Westerbeek Kraig A.2026.03.10	ACQUISITION	34,319	$0
Watts Keller D.2026.03.10	ACQUISITION	81,446	$0
Watts Keller D.2026.03.10	ACQUISITION	81,446	$0
Watts Keller D.2026.03.10	ACQUISITION	81,446	$0
Sutton Doug2026.03.10	ACQUISITION	81,446	$0
Sutton Doug2026.03.10	ACQUISITION	81,446	$0
Sutton Doug2026.03.10	ACQUISITION	81,446	$0
Smith Charles Shane2026.03.10	ACQUISITION	146,190	$0
Smith Charles Shane2026.03.10	ACQUISITION	146,190	$0
Smith Charles Shane2026.03.10	ACQUISITION	146,190	$0
Owens Donovan2026.03.10	ACQUISITION	78,637	$0
Owens Donovan2026.03.10	ACQUISITION	78,637	$0
Owens Donovan2026.03.10	ACQUISITION	78,637	$0
He Hank Shenghua2026.03.10	ACQUISITION	78,353	$0
He Hank Shenghua2026.03.10	ACQUISITION	78,353	$0
He Hank Shenghua2026.03.10	ACQUISITION	78,353	$0
Hall Mark L.2026.03.10	ACQUISITION	78,353	$0
Hall Mark L.2026.03.10	ACQUISITION	78,353	$0
Hall Mark L.2026.03.10	ACQUISITION	78,353	$0
France Steven2026.03.10	ACQUISITION	93,305	$0
France Steven2026.03.10	ACQUISITION	93,305	$0
France Steven2026.03.10	ACQUISITION	93,305	$0
Checkovich Tennille J.2026.03.10	ACQUISITION	10,676	$0
Checkovich Tennille J.2026.03.10	ACQUISITION	10,676	$0
Checkovich Tennille J.2026.03.10	ACQUISITION	10,676	$0
Bennett Isham Jay2026.03.10	ACQUISITION	14,672	$0
Bennett Isham Jay2026.03.10	ACQUISITION	14,672	$0
Bennett Isham Jay2026.03.10	ACQUISITION	14,672	$0
France Steven2025.09.08	ACQUISITION	2,500	$58,125
France Steven2025.09.08	ACQUISITION	2,500	$58,125
France Steven2025.09.08	ACQUISITION	2,500	$58,125
Hall Mark L.2025.09.08	ACQUISITION	2,000	$46,500
Hall Mark L.2025.09.08	ACQUISITION	2,000	$46,500
Hall Mark L.2025.09.08	ACQUISITION	2,000	$46,500
Wan Long2025.09.08	ACQUISITION	1,800,000	$41,850,000
Wan Long2025.09.08	ACQUISITION	1,800,000	$41,850,000
Wan Long2025.09.08	ACQUISITION	1,800,000	$41,850,000
Watts Keller D.2025.09.08	ACQUISITION	3,833	$89,117.25
Watts Keller D.2025.09.08	ACQUISITION	3,833	$89,117.25
Watts Keller D.2025.09.08	ACQUISITION	3,833	$89,117.25
He Hank Shenghua2025.09.08	ACQUISITION	10,000	$232,500
He Hank Shenghua2025.09.08	ACQUISITION	10,000	$232,500
He Hank Shenghua2025.09.08	ACQUISITION	10,000	$232,500
Sutton Doug2025.09.08	ACQUISITION	3,920	$91,140
Sutton Doug2025.09.08	ACQUISITION	3,920	$91,140
Sutton Doug2025.09.08	ACQUISITION	3,920	$91,140
Owens Donovan2025.09.08	ACQUISITION	12,000	$279,000
Owens Donovan2025.09.08	ACQUISITION	12,000	$279,000
Owens Donovan2025.09.08	ACQUISITION	12,000	$279,000
WH Group Ltd2025.09.08	DISPOSAL	22,461,452	$522,228,759
WH Group Ltd2025.09.08	DISPOSAL	22,461,452	$522,228,759
WH Group Ltd2025.09.08	DISPOSAL	22,461,452	$522,228,759
Watts Keller D.2025.06.12	ACQUISITION	4,291	$101,353.42
Watts Keller D.2025.06.12	ACQUISITION	4,291	$101,353.42
Watts Keller D.2025.06.12	ACQUISITION	4,291	$101,353.42
WH Group Ltd/ADR2025.04.08	ACQUISITION	21,296	$0
WH Group Ltd/ADR2025.04.08	ACQUISITION	21,296	$0
WH Group Ltd/ADR2025.04.08	ACQUISITION	21,296	$0
WH Group Ltd/ADR2025.02.20	DISPOSAL	2,506,936	$50,138,720
WH Group Ltd/ADR2025.02.20	DISPOSAL	2,506,936	$50,138,720
WH Group Ltd/ADR2025.02.20	DISPOSAL	2,506,936	$50,138,720
He Hank Shenghua2025.01.29	ACQUISITION	60,000	$0
He Hank Shenghua2025.01.29	ACQUISITION	17,000	$340,000
He Hank Shenghua2025.01.29	ACQUISITION	60,000	$0
He Hank Shenghua2025.01.29	ACQUISITION	17,000	$340,000
He Hank Shenghua2025.01.29	ACQUISITION	60,000	$0
He Hank Shenghua2025.01.29	ACQUISITION	17,000	$340,000
Checkovich Tennille J.2025.01.29	ACQUISITION	10,000	$0
Checkovich Tennille J.2025.01.29	ACQUISITION	2,000	$40,000
Checkovich Tennille J.2025.01.29	ACQUISITION	10,000	$0
Checkovich Tennille J.2025.01.29	ACQUISITION	2,000	$40,000
Checkovich Tennille J.2025.01.29	ACQUISITION	10,000	$0
Checkovich Tennille J.2025.01.29	ACQUISITION	2,000	$40,000
Brobst Robert Allen JR2025.01.29	ACQUISITION	11,600	$0
Brobst Robert Allen JR2025.01.29	ACQUISITION	11,600	$0
Brobst Robert Allen JR2025.01.29	ACQUISITION	11,600	$0
Sutton Doug2025.01.29	ACQUISITION	60,000	$0
Sutton Doug2025.01.29	ACQUISITION	5,000	$100,000
Sutton Doug2025.01.29	ACQUISITION	60,000	$0
Sutton Doug2025.01.29	ACQUISITION	5,000	$100,000
Sutton Doug2025.01.29	ACQUISITION	60,000	$0
Sutton Doug2025.01.29	ACQUISITION	5,000	$100,000
Guo Lijun2025.01.29	ACQUISITION	60,000	$0
Guo Lijun2025.01.29	ACQUISITION	60,000	$0
Guo Lijun2025.01.29	ACQUISITION	60,000	$0
Smith Charles Shane2025.01.29	ACQUISITION	90,000	$0
Smith Charles Shane2025.01.29	ACQUISITION	30,000	$600,000
Smith Charles Shane2025.01.29	ACQUISITION	90,000	$0
Smith Charles Shane2025.01.29	ACQUISITION	30,000	$600,000
Smith Charles Shane2025.01.29	ACQUISITION	90,000	$0
Smith Charles Shane2025.01.29	ACQUISITION	30,000	$600,000
WH Group Ltd/ADR2025.01.29	DISPOSAL	13,043,479	$260,869,580
WH Group Ltd/ADR2025.01.29	DISPOSAL	13,043,479	$260,869,580
WH Group Ltd/ADR2025.01.29	DISPOSAL	13,043,479	$260,869,580
Starling Raymond A2025.01.29	ACQUISITION	9,000	$180,000
Starling Raymond A2025.01.29	ACQUISITION	9,000	$180,000
Starling Raymond A2025.01.29	ACQUISITION	9,000	$180,000
France Steven2025.01.29	ACQUISITION	60,000	$0

Automated_Queries :: Frequently Asked Questions

>Who is currently buying SFD stock?

Based on the latest SEC Form 4 filings, Wan Long (Director) has been actively acquiring shares. The total recent insider buying volume stands at $131.48M.

>Are SFD insiders selling their shares?

Yes, we have tracked $2499.71M in recent insider liquidations. The most notable recent seller is WH Group Ltd, who executed the largest single offload.

>What is the overall insider sentiment for SFD?

The short-term structural capital flow indicates a BEARISH sentiment, with a net flow of $2368.23M generated by 16 active C-Suite entities.

SECTOR_PEERS :: Consumer Defensive

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