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MARKET_TICKER: SBH

SALLY BEAUTY HOLDINGSInsider Trading & SEC Form 4 Analysis

Institutional analysis of internal capital flows based on SEC Form 4 filings.

Executive Sentiment
BEARISH
SOURCE: EDGAR_SYSTEMSTATUS: VERIFIED

Automated_Intelligence_Report :: SBH

Algorithmic analysis of recent insider trading activity for SBH reveals a bearish posture among the C-suite and board members. Based on the latest SEC Form 4 filings, we have tracked capital events executed by 18 distinct corporate insiders. The aggregate nominal exposure during this reporting cycle reached $8.01M.

Market dynamics show a negative net capital flow of $0.52M when isolating open-market purchases versus open-market sales. The trading volume is heavily weighted towards open-market executions, providing a clearer signal of insider conviction regarding current valuation levels compared to option-based equity grants.

From a microstructural perspective, the landscape is fragmented. Paulonis Denise led the buying pressure, while Sherman Scott C registered the largest single offload of shares. Continuous monitoring of these Tier-1 actors is essential, as their liquidity decisions often precede material corporate events or reflect an informed, asymmetric perspective on the future performance of SBH.

Volume_30D

$8.01M

USD NOMINAL VALUE
Active_Insiders

18

UNIQUE C-SUITE ENTITIES
Last_Entry

2026.04.21

ISO_8601 FORMAT
INITIALIZING_CHART_ENGINE...
Entity / TimelineMethodologyPositionNet Value
Cox Erin Nealy2026.04.21
ACQUISITION50,505$0
Bishop Rachel Rothe2026.01.22
ACQUISITION14,532$0
BOYER JEFFREY N2026.01.22
ACQUISITION14,532$0
Flur Dorlisa K2026.01.22
ACQUISITION14,532$0
Molloy Lawrence2026.01.22
ACQUISITION14,532$0
McIntosh Kim2025.12.11
DISPOSAL5,900$92,698.44
Sherman Scott C2025.12.01
DISPOSAL15,000$244,086
McIntosh Kim2025.11.15
ACQUISITION16,782$0
McIntosh Kim2025.11.15
ACQUISITION6,272$88,936.96
Sherman Scott C2025.11.15
ACQUISITION48,138$0
Sherman Scott C2025.11.15
ACQUISITION17,984$255,013.12
Spinks Mark Gregory2025.11.15
ACQUISITION66,007$0
Spinks Mark Gregory2025.11.15
ACQUISITION24,657$349,636.26
Goss John Howard JR2025.11.15
ACQUISITION66,007$0
Goss John Howard JR2025.11.15
ACQUISITION24,657$349,636.26
Platz Marlo Michelle Cormier2025.11.15
ACQUISITION77,496$0
Platz Marlo Michelle Cormier2025.11.15
ACQUISITION29,087$412,453.66
Paulonis Denise2025.11.15
ACQUISITION361,697$0
Paulonis Denise2025.11.15
ACQUISITION153,547$2,177,296.46
Rangel Max R.2025.09.04
ACQUISITION3,500$49,239.4
PAGE_ 1 _OF_ 5

Automated_Queries :: Frequently Asked Questions

>Who is currently buying SBH stock?

Based on the latest SEC Form 4 filings, Paulonis Denise (Officer/Other) has been actively acquiring shares. The total recent insider buying volume stands at $0.21M.

>Are SBH insiders selling their shares?

Yes, we have tracked $0.72M in recent insider liquidations. The most notable recent seller is Sherman Scott C, who executed the largest single offload.

>What is the overall insider sentiment for SBH?

The short-term structural capital flow indicates a BEARISH sentiment, with a net flow of $0.52M generated by 18 active C-Suite entities.

SECTOR_PEERS :: Consumer Defensive

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