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MARKET_TICKER: ULTA

ULTA SALON COSMETICSInsider Trading & SEC Form 4 Analysis

Institutional analysis of internal capital flows based on SEC Form 4 filings.

Executive Sentiment
BEARISH
SOURCE: EDGAR_SYSTEMSTATUS: VERIFIED

Automated_Intelligence_Report :: ULTA

Algorithmic analysis of recent insider trading activity for ULTA reveals a bearish posture among the C-suite and board members. Based on the latest SEC Form 4 filings, we have tracked capital events executed by 20 distinct corporate insiders. The aggregate nominal exposure during this reporting cycle reached $34.28M.

Market dynamics show a negative net capital flow of $15.18M when isolating open-market purchases versus open-market sales. The trading volume is heavily weighted towards open-market executions, providing a clearer signal of insider conviction regarding current valuation levels compared to option-based equity grants.

From a microstructural perspective, the landscape is fragmented. Steelman Kecia led the buying pressure, while Steelman Kecia registered the largest single offload of shares. Continuous monitoring of these Tier-1 actors is essential, as their liquidity decisions often precede material corporate events or reflect an informed, asymmetric perspective on the future performance of ULTA.

Volume_30D

$34.28M

USD NOMINAL VALUE
Active_Insiders

20

UNIQUE C-SUITE ENTITIES
Last_Entry

2026.04.07

ISO_8601 FORMAT
INITIALIZING_CHART_ENGINE...
Entity / TimelineMethodologyPositionNet Value
MRKONIC GEORGE R JR2026.04.07
DISPOSAL452$243,759.08
Lialios Christopher2026.03.31
ACQUISITION519$0
Steelman Kecia2026.03.31
ACQUISITION10,889$0
Ryan Anita Jane2026.03.31
ACQUISITION1,443$0
DelOrefice Christopher2026.03.31
ACQUISITION4,219$0
Casares Rene G.2026.03.31
ACQUISITION1,263$0
Steelman Kecia2026.03.15
ACQUISITION393$210,537.96
Steelman Kecia2026.03.15
ACQUISITION1,491$798,758.52
Ryan Anita Jane2026.03.15
ACQUISITION80$42,860
Ryan Anita Jane2026.03.15
ACQUISITION189$101,256.75
Steelman Kecia2026.02.12
ACQUISITION3,416$0
Ryan Anita Jane2026.02.12
ACQUISITION644$0
Halligan Catherine Ann2025.12.15
ACQUISITION340$0
DelOrefice Christopher2025.12.09
ACQUISITION1,825$0
DelOrefice Christopher2025.12.09
ACQUISITION3,649$0
Smith Mike C.2025.09.04
DISPOSAL500$264,215
Landry Stephenie Lee2025.09.01
ACQUISITION277$0
Brok Martin2025.09.01
ACQUISITION277$0
Smith Mike C.2025.06.11
ACQUISITION383$0
Petz Heidi G2025.06.11
ACQUISITION383$0
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Automated_Queries :: Frequently Asked Questions

>Who is currently buying ULTA stock?

Based on the latest SEC Form 4 filings, Steelman Kecia (Officer/Other) has been actively acquiring shares. The total recent insider buying volume stands at $0.50M.

>Are ULTA insiders selling their shares?

Yes, we have tracked $15.68M in recent insider liquidations. The most notable recent seller is Steelman Kecia, who executed the largest single offload.

>What is the overall insider sentiment for ULTA?

The short-term structural capital flow indicates a BEARISH sentiment, with a net flow of $15.18M generated by 20 active C-Suite entities.

SECTOR_PEERS :: Consumer Defensive

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