ULTA SALON COSMETICSInsider Trading & SEC Form 4 Analysis
Institutional analysis of internal capital flows based on SEC Form 4 filings.
-$14.1M
Buys minus sales2026.06.15
Latest Form 420
Reporting entitiesSteelman Kecia
$499.5KSteelman Kecia
$4.4MAutomated_Intelligence_Report :: ULTA
Algorithmic analysis of recent insider trading activity for ULTA reveals a bearish posture among the C-suite and board members. Based on the latest SEC Form 4 filings, we have tracked capital events executed by 20 distinct corporate insiders. The aggregate nominal exposure during this reporting cycle reached $31.89M.
Market dynamics show a negative net capital flow of $14.13M when isolating open-market purchases versus open-market sales. The trading volume is heavily weighted towards open-market executions, providing a clearer signal of insider conviction regarding current valuation levels compared to option-based equity grants.
From a microstructural perspective, the landscape is fragmented. Steelman Kecia led the buying pressure, while Steelman Kecia registered the largest single offload of shares. Continuous monitoring of these Tier-1 actors is essential, as their liquidity decisions often precede material corporate events or reflect an informed, asymmetric perspective on the future performance of ULTA.
$31.89M
USD NOMINAL VALUE20
UNIQUE C-SUITE ENTITIES2026.06.15
ISO_8601 FORMATAutomated_Queries :: Frequently Asked Questions
>How many corporate insiders are active in ULTA?
Our dataset currently tracks 20 distinct insiders with reported transactions for ULTA in the active reporting window.
>Is insider buying outweighing selling at ULTA?
Open-market selling volume ($14.63M) currently exceeds buying volume ($0.50M), indicating net liquidation by insiders.
>Who is currently buying ULTA stock?
Based on the latest SEC Form 4 filings, Steelman Kecia (Officer/Other) has been actively acquiring shares. The total recent insider buying volume stands at $0.50M.