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MARKET_TICKER: ULTA

ULTAInsider Trading & SEC Form 4 Analysis

Institutional analysis of internal capital flows based on SEC Form 4 filings.

Executive Sentiment
BEARISH
SOURCE: EDGAR_SYSTEMSTATUS: VERIFIED

Automated_Intelligence_Report :: ULTA

Algorithmic analysis of recent insider trading activity for ULTA reveals a bearish posture among the C-suite and board members. Based on the latest SEC Form 4 filings, we have tracked capital events executed by 18 distinct corporate insiders. The aggregate nominal exposure during this reporting cycle reached $34.20M.

Market dynamics show a negative net capital flow of $14.94M when isolating open-market purchases versus open-market sales. The trading volume is heavily weighted towards open-market executions, providing a clearer signal of insider conviction regarding current valuation levels compared to option-based equity grants.

From a microstructural perspective, the landscape is fragmented. Steelman Kecia led the buying pressure, while Steelman Kecia registered the largest single offload of shares. Continuous monitoring of these Tier-1 actors is essential, as their liquidity decisions often precede material corporate events or reflect an informed, asymmetric perspective on the future performance of ULTA.

Volume_30D

$34.20M

USD NOMINAL VALUE
Active_Insiders

18

UNIQUE C-SUITE ENTITIES
Last_Entry

2026.03.15

ISO_8601 FORMAT
INITIALIZING_CHART_ENGINE...
Entity / TimelineMethodologyPositionNet Value
Steelman Kecia2026.03.15
ACQUISITION393$210,537.96
Steelman Kecia2026.03.15
ACQUISITION1,491$798,758.52
Ryan Anita Jane2026.03.15
ACQUISITION80$42,860
Ryan Anita Jane2026.03.15
ACQUISITION189$101,256.75
Steelman Kecia2026.02.12
ACQUISITION3,416$0
Ryan Anita Jane2026.02.12
ACQUISITION644$0
Halligan Catherine Ann2025.12.15
ACQUISITION340$0
DelOrefice Christopher2025.12.09
ACQUISITION1,825$0
DelOrefice Christopher2025.12.09
ACQUISITION3,649$0
Smith Mike C.2025.09.04
DISPOSAL500$264,215
Landry Stephenie Lee2025.09.01
ACQUISITION277$0
Brok Martin2025.09.01
ACQUISITION277$0
Smith Mike C.2025.06.11
ACQUISITION383$0
Petz Heidi G2025.06.11
ACQUISITION383$0
Nagler Lorna2025.06.11
ACQUISITION383$0
MRKONIC GEORGE R JR2025.06.11
ACQUISITION383$0
LITTLE PATRICIA A2025.06.11
ACQUISITION383$0
Halligan Catherine Ann2025.06.11
ACQUISITION383$0
GARCIA KELLY E2025.06.11
ACQUISITION383$0
Caro Jodi J2025.04.01
ACQUISITION902$157,353.9
Caro Jodi J2025.04.01
DISPOSAL902$332,984.12
Ryan Anita Jane2025.03.31
ACQUISITION1,978$0
Ryan Anita Jane2025.03.31
ACQUISITION1,365$0
Oyibo Paula M2025.03.31
ACQUISITION2,160$0
Steelman Kecia2025.03.31
ACQUISITION13,076$0
Steelman Kecia2025.03.20
ACQUISITION1,440$499,528.08
Caro Jodi J2025.03.15
ACQUISITION2,354$0
Caro Jodi J2025.03.15
ACQUISITION1,043$372,851.64
Caro Jodi J2025.03.15
ACQUISITION480$171,590.4
Steelman Kecia2025.03.15
ACQUISITION8,842$0
Steelman Kecia2025.03.15
ACQUISITION3,864$1,381,302.72
Steelman Kecia2025.03.15
ACQUISITION1,546$552,664.08
Oyibo Paula M2025.03.15
ACQUISITION616$0
Oyibo Paula M2025.03.15
ACQUISITION181$64,703.88
Oyibo Paula M2025.03.15
ACQUISITION68$24,308.64
Ryan Anita Jane2025.03.15
ACQUISITION1,612$0
Ryan Anita Jane2025.03.15
ACQUISITION473$169,088.04
Ryan Anita Jane2025.03.15
ACQUISITION174$62,201.52
Oyibo Paula M2025.01.31
ACQUISITION136$56,920.08
Halligan Catherine Ann2024.07.02
DISPOSAL100$39,008
Caro Jodi J2024.06.25
DISPOSAL650$252,638.75
GARCIA KELLY E2024.06.11
ACQUISITION452$0
Halligan Catherine Ann2024.06.11
ACQUISITION452$0
MacDonald Michael R2024.06.11
ACQUISITION452$0
MRKONIC GEORGE R JR2024.06.11
ACQUISITION452$0
Nagler Lorna2024.06.11
ACQUISITION452$0
Petz Heidi G2024.06.11
ACQUISITION452$0
Ruiz Gisel2024.06.11
ACQUISITION452$0
Smith Mike C.2024.06.11
ACQUISITION452$0
LITTLE PATRICIA A2024.06.11
ACQUISITION452$0
MRKONIC GEORGE R JR2024.06.04
DISPOSAL397$154,567.98
Ryan Anita Jane2024.03.29
ACQUISITION310$0
Caro Jodi J2024.03.29
ACQUISITION397$0
Steelman Kecia2024.03.29
ACQUISITION1,626$0
Kimbell David C2024.03.29
ACQUISITION3,667$0
Steelman Kecia2024.03.19
ACQUISITION1,395$486,478.35
Steelman Kecia2024.03.19
ACQUISITION5,518$962,615.1
Steelman Kecia2024.03.19
ACQUISITION3,153$966,678.27
Steelman Kecia2024.03.19
ACQUISITION3,521$1,393,752.64
Steelman Kecia2024.03.19
DISPOSAL7,396$3,884,822.96
Steelman Kecia2024.03.19
DISPOSAL8,359$4,398,840.16
Steelman Kecia2024.03.19
DISPOSAL1,613$850,647.81
Steelman Kecia2024.03.19
DISPOSAL3,424$1,809,960.64
Steelman Kecia2024.03.19
DISPOSAL158$83,599.38
Ryan Anita Jane2024.03.19
ACQUISITION1,068$372,443.64
Ryan Anita Jane2024.03.19
ACQUISITION1,784$311,218.8
Ryan Anita Jane2024.03.19
DISPOSAL2,550$1,338,903
Ryan Anita Jane2024.03.19
DISPOSAL552$290,434.8
Halligan Catherine Ann2024.03.19
DISPOSAL500$263,131.4
Settersten Scott M2024.03.15
ACQUISITION319$170,977.62
Settersten Scott M2024.03.15
ACQUISITION2,153$1,153,964.94
Ryan Anita Jane2024.03.15
ACQUISITION107$57,349.86
Ryan Anita Jane2024.03.15
ACQUISITION237$127,027.26
Steelman Kecia2024.03.15
ACQUISITION424$227,255.52
Steelman Kecia2024.03.15
ACQUISITION2,969$1,591,324.62
Kimbell David C2024.03.15
ACQUISITION1,097$587,970.06
Kimbell David C2024.03.15
ACQUISITION6,030$3,231,959.4
Caro Jodi J2024.03.15
ACQUISITION172$92,188.56
Caro Jodi J2024.03.15
ACQUISITION1,018$545,627.64
Steelman Kecia2024.02.19
ACQUISITION6,762$0
Ryan Anita Jane2024.02.19
ACQUISITION808$0
Caro Jodi J2024.02.19
ACQUISITION2,654$0
Settersten Scott M2024.02.19
ACQUISITION5,026$0
Kimbell David C2024.02.19
ACQUISITION13,610$0
Nagler Lorna2023.12.13
DISPOSAL500$244,090.2
Caro Jodi J2023.12.12
ACQUISITION1,804$314,707.8
Caro Jodi J2023.12.12
DISPOSAL1,804$883,996.08
MacDonald Michael R2023.12.05
ACQUISITION2,000$969,120
Steelman Kecia2023.10.05
ACQUISITION946$367,823.72
Halligan Catherine Ann2023.06.15
DISPOSAL400$180,000
MRKONIC GEORGE R JR2023.06.05
DISPOSAL393$165,569.68
Smith Mike C.2023.06.01
ACQUISITION397$0
Halligan Catherine Ann2023.06.01
ACQUISITION397$0
GARCIA KELLY E2023.06.01
ACQUISITION397$0
MacDonald Michael R2023.06.01
ACQUISITION397$0
MRKONIC GEORGE R JR2023.06.01
ACQUISITION397$0
Nagler Lorna2023.06.01
ACQUISITION397$0
Petz Heidi G2023.06.01
ACQUISITION397$0
Ruiz Gisel2023.06.01
ACQUISITION397$0
Ryan Anita Jane2023.04.03
ACQUISITION600$168,918
Entity / TimelineMethodologyPositionNet Value
Steelman Kecia2026.03.15
ACQUISITION393$210,537.96
Steelman Kecia2026.03.15
ACQUISITION1,491$798,758.52
Ryan Anita Jane2026.03.15
ACQUISITION80$42,860
Ryan Anita Jane2026.03.15
ACQUISITION189$101,256.75
Steelman Kecia2026.02.12
ACQUISITION3,416$0
Ryan Anita Jane2026.02.12
ACQUISITION644$0
Halligan Catherine Ann2025.12.15
ACQUISITION340$0
DelOrefice Christopher2025.12.09
ACQUISITION1,825$0
DelOrefice Christopher2025.12.09
ACQUISITION3,649$0
Smith Mike C.2025.09.04
DISPOSAL500$264,215
Landry Stephenie Lee2025.09.01
ACQUISITION277$0
Brok Martin2025.09.01
ACQUISITION277$0
Smith Mike C.2025.06.11
ACQUISITION383$0
Petz Heidi G2025.06.11
ACQUISITION383$0
Nagler Lorna2025.06.11
ACQUISITION383$0
MRKONIC GEORGE R JR2025.06.11
ACQUISITION383$0
LITTLE PATRICIA A2025.06.11
ACQUISITION383$0
Halligan Catherine Ann2025.06.11
ACQUISITION383$0
GARCIA KELLY E2025.06.11
ACQUISITION383$0
Caro Jodi J2025.04.01
ACQUISITION902$157,353.9
Caro Jodi J2025.04.01
DISPOSAL902$332,984.12
Ryan Anita Jane2025.03.31
ACQUISITION1,978$0
Ryan Anita Jane2025.03.31
ACQUISITION1,365$0
Oyibo Paula M2025.03.31
ACQUISITION2,160$0
Steelman Kecia2025.03.31
ACQUISITION13,076$0
Steelman Kecia2025.03.20
ACQUISITION1,440$499,528.08
Caro Jodi J2025.03.15
ACQUISITION2,354$0
Caro Jodi J2025.03.15
ACQUISITION1,043$372,851.64
Caro Jodi J2025.03.15
ACQUISITION480$171,590.4
Steelman Kecia2025.03.15
ACQUISITION8,842$0
Steelman Kecia2025.03.15
ACQUISITION3,864$1,381,302.72
Steelman Kecia2025.03.15
ACQUISITION1,546$552,664.08
Oyibo Paula M2025.03.15
ACQUISITION616$0
Oyibo Paula M2025.03.15
ACQUISITION181$64,703.88
Oyibo Paula M2025.03.15
ACQUISITION68$24,308.64
Ryan Anita Jane2025.03.15
ACQUISITION1,612$0
Ryan Anita Jane2025.03.15
ACQUISITION473$169,088.04
Ryan Anita Jane2025.03.15
ACQUISITION174$62,201.52
Oyibo Paula M2025.01.31
ACQUISITION136$56,920.08
Halligan Catherine Ann2024.07.02
DISPOSAL100$39,008
Caro Jodi J2024.06.25
DISPOSAL650$252,638.75
GARCIA KELLY E2024.06.11
ACQUISITION452$0
Halligan Catherine Ann2024.06.11
ACQUISITION452$0
MacDonald Michael R2024.06.11
ACQUISITION452$0
MRKONIC GEORGE R JR2024.06.11
ACQUISITION452$0
Nagler Lorna2024.06.11
ACQUISITION452$0
Petz Heidi G2024.06.11
ACQUISITION452$0
Ruiz Gisel2024.06.11
ACQUISITION452$0
Smith Mike C.2024.06.11
ACQUISITION452$0
LITTLE PATRICIA A2024.06.11
ACQUISITION452$0
MRKONIC GEORGE R JR2024.06.04
DISPOSAL397$154,567.98
Ryan Anita Jane2024.03.29
ACQUISITION310$0
Caro Jodi J2024.03.29
ACQUISITION397$0
Steelman Kecia2024.03.29
ACQUISITION1,626$0
Kimbell David C2024.03.29
ACQUISITION3,667$0
Steelman Kecia2024.03.19
ACQUISITION1,395$486,478.35
Steelman Kecia2024.03.19
ACQUISITION5,518$962,615.1
Steelman Kecia2024.03.19
ACQUISITION3,153$966,678.27
Steelman Kecia2024.03.19
ACQUISITION3,521$1,393,752.64
Steelman Kecia2024.03.19
DISPOSAL7,396$3,884,822.96
Steelman Kecia2024.03.19
DISPOSAL8,359$4,398,840.16
Steelman Kecia2024.03.19
DISPOSAL1,613$850,647.81
Steelman Kecia2024.03.19
DISPOSAL3,424$1,809,960.64
Steelman Kecia2024.03.19
DISPOSAL158$83,599.38
Ryan Anita Jane2024.03.19
ACQUISITION1,068$372,443.64
Ryan Anita Jane2024.03.19
ACQUISITION1,784$311,218.8
Ryan Anita Jane2024.03.19
DISPOSAL2,550$1,338,903
Ryan Anita Jane2024.03.19
DISPOSAL552$290,434.8
Halligan Catherine Ann2024.03.19
DISPOSAL500$263,131.4
Settersten Scott M2024.03.15
ACQUISITION319$170,977.62
Settersten Scott M2024.03.15
ACQUISITION2,153$1,153,964.94
Ryan Anita Jane2024.03.15
ACQUISITION107$57,349.86
Ryan Anita Jane2024.03.15
ACQUISITION237$127,027.26
Steelman Kecia2024.03.15
ACQUISITION424$227,255.52
Steelman Kecia2024.03.15
ACQUISITION2,969$1,591,324.62
Kimbell David C2024.03.15
ACQUISITION1,097$587,970.06
Kimbell David C2024.03.15
ACQUISITION6,030$3,231,959.4
Caro Jodi J2024.03.15
ACQUISITION172$92,188.56
Caro Jodi J2024.03.15
ACQUISITION1,018$545,627.64
Steelman Kecia2024.02.19
ACQUISITION6,762$0
Ryan Anita Jane2024.02.19
ACQUISITION808$0
Caro Jodi J2024.02.19
ACQUISITION2,654$0
Settersten Scott M2024.02.19
ACQUISITION5,026$0
Kimbell David C2024.02.19
ACQUISITION13,610$0
Nagler Lorna2023.12.13
DISPOSAL500$244,090.2
Caro Jodi J2023.12.12
ACQUISITION1,804$314,707.8
Caro Jodi J2023.12.12
DISPOSAL1,804$883,996.08
MacDonald Michael R2023.12.05
ACQUISITION2,000$969,120
Steelman Kecia2023.10.05
ACQUISITION946$367,823.72
Halligan Catherine Ann2023.06.15
DISPOSAL400$180,000
MRKONIC GEORGE R JR2023.06.05
DISPOSAL393$165,569.68
Smith Mike C.2023.06.01
ACQUISITION397$0
Halligan Catherine Ann2023.06.01
ACQUISITION397$0
GARCIA KELLY E2023.06.01
ACQUISITION397$0
MacDonald Michael R2023.06.01
ACQUISITION397$0
MRKONIC GEORGE R JR2023.06.01
ACQUISITION397$0
Nagler Lorna2023.06.01
ACQUISITION397$0
Petz Heidi G2023.06.01
ACQUISITION397$0
Ruiz Gisel2023.06.01
ACQUISITION397$0
Ryan Anita Jane2023.04.03
ACQUISITION600$168,918

Automated_Queries :: Frequently Asked Questions

>Who is currently buying ULTA stock?

Based on the latest SEC Form 4 filings, Steelman Kecia (Officer/Other) has been actively acquiring shares. The total recent insider buying volume stands at $0.50M.

>Are ULTA insiders selling their shares?

Yes, we have tracked $15.44M in recent insider liquidations. The most notable recent seller is Steelman Kecia, who executed the largest single offload.

>What is the overall insider sentiment for ULTA?

The short-term structural capital flow indicates a BEARISH sentiment, with a net flow of $14.94M generated by 18 active C-Suite entities.

SECTOR_PEERS :: Consumer Defensive

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